Content Strategy skill
Decides what to write about: topic clusters, content pillars and an editorial calendar.
A Free skill. Sign-in opens soon.
- By
- Corey Haines
- Licence
- MIT
- Installs
- 160.4K
- Works in
- 17 apps
What Content Strategy makes
This skill helps you decide what to publish, not just how to write it. It asks about your business, customers, current content and rivals, then plans content that is searchable (answers questions people already ask), shareable (spreads ideas), or both.
It treats each piece like a product launch and helps score which pieces to make first, split a content calendar and plan how to share each one in more than one place. It covers topic clusters and content pillars, and has guides for content distribution and headless CMS setups.
Best for: Small teams and solo founders who feel stuck on what to publish.
- Searchable vs shareable content lens
- Scoring to choose which pieces to make first
- Topic clusters and content pillars
- Editorial calendar planning
- Distribution guide for reusing each piece
Made with this skill
A blog plan for a small bookkeeping firm. "I run a small accounting firm. What should I blog about?" Context given with the brief: a three-person bookkeeping firm in Leeds for sole traders in the building trades, wanting new client enquiries, with time for two posts a month and the three questions clients ask most. Any brands, names or numbers inside are invented examples.
Example prompts
Type something like this once the skill is added. Your app opens the skill when the request matches.
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I run a small accounting firm. What should I blog about?
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Plan a three-month content calendar for my fitness app.
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Group these 40 article ideas into topic clusters.
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I do not know what to write. Help me decide.
What’s inside
5 files in the skill folder, with its MIT licence kept inside. Only text instructions and reference files, no program files.
- SKILL.md the instructions
- evals/ 1 files
- references/ 2 files
- LICENSE licence
Which apps it works in
A skill is a folder of plain files, so any app that reads the open skills format can use it. Pick your app for its page.
How to add Content Strategy to your app
Step by step for each app. We say where to click, so you never need to leave this page.
ChatGPTby OpenAI
- 1 Download the skill (.zip) with the button at the top of this page, then unzip it.
- 2 Open the ChatGPT desktop app and look for Skills in the sidebar, where standalone skills are listed.
- 3 Add the “content-strategy” folder there if your version offers it. If you do not see Skills yet, use this skill in Claude or Codex instead.
- 4 In a chat, type @ and pick the skill, or just ask. Ask for what you want, for example: “I run a small accounting firm. What should I blog about?”
To make your own, describe the workflow to @skill-creator in ChatGPT Work and it drafts a skill for you.
Claude appby Anthropic
- 1 Download the skill (.zip) with the button at the top of this page.
- 2 In the Claude app, open Settings > Features.
- 3 Upload the .zip file.
- 4 Ask for what you want, for example: “I run a small accounting firm. What should I blog about?”
The current Claude Help Center lists Free, Pro, Max, Team and Enterprise. Organization policy can restrict uploads and sharing. Chat runs code in an isolated environment; uploading a skill does not give it your local project, coding-agent tools or unrestricted network access.
Codexby OpenAI
- 1 Download the skill (.zip) with the button at the top of this page, then unzip it.
- 2 Move the “content-strategy” folder into your skills folder:
~/.agents/skills - 3 Or paste the install prompt below into Codex and let it do the copying.
- 4 Start a new session. Ask for what you want, for example: “I run a small accounting firm. What should I blog about?”
Install prompt: paste this into Codex
I downloaded the agent skill "Content Strategy" as content-strategy.zip. Unzip it and copy the content-strategy folder into ~/.agents/skills. Before you finish, list every file it contains, show me any scripts and what they do, and stop if anything asks for passwords, API keys or downloads from other websites.
To use the skill in one project only, put it in .agents/skills inside that project instead.
Claude Codeby Anthropic
- 1 Download the skill (.zip) with the button at the top of this page, then unzip it.
- 2 Move the “content-strategy” folder into your skills folder:
~/.claude/skills - 3 Or paste the install prompt below into Claude Code and let it do the copying.
- 4 Start a new session. Ask for what you want, for example: “I run a small accounting firm. What should I blog about?”
Install prompt: paste this into Claude Code
I downloaded the agent skill "Content Strategy" as content-strategy.zip. Unzip it and copy the content-strategy folder into ~/.claude/skills. Before you finish, list every file it contains, show me any scripts and what they do, and stop if anything asks for passwords, API keys or downloads from other websites.
Built-in installer: claude plugin marketplace add <owner/repo>
Built-in installer: claude plugin install <plugin>@<marketplace>
To use the skill in one project only, put it in .claude/skills inside that project instead.
Cursor
- 1 Download the skill (.zip) with the button at the top of this page, then unzip it.
- 2 Move the “content-strategy” folder into your skills folder:
~/.cursor/skills - 3 Or paste the install prompt below into Cursor and let it do the copying.
- 4 Start a new session. Ask for what you want, for example: “I run a small accounting firm. What should I blog about?”
Install prompt: paste this into Cursor
I downloaded the agent skill "Content Strategy" as content-strategy.zip. Unzip it and copy the content-strategy folder into ~/.cursor/skills. Before you finish, list every file it contains, show me any scripts and what they do, and stop if anything asks for passwords, API keys or downloads from other websites.
To use the skill in one project only, put it in .cursor/skills inside that project instead. Cursor also reads ~/.agents/skills, ~/.claude/skills, ~/.codex/skills.
GitHub Copilotby GitHub
- 1 Download the skill (.zip) with the button at the top of this page, then unzip it.
- 2 Move the “content-strategy” folder into your skills folder:
~/.copilot/skills - 3 Or paste the install prompt below into GitHub Copilot and let it do the copying.
- 4 Start a new session. Ask for what you want, for example: “I run a small accounting firm. What should I blog about?”
Install prompt: paste this into GitHub Copilot
I downloaded the agent skill "Content Strategy" as content-strategy.zip. Unzip it and copy the content-strategy folder into ~/.copilot/skills. Before you finish, list every file it contains, show me any scripts and what they do, and stop if anything asks for passwords, API keys or downloads from other websites.
Built-in installer: gh skill install <owner/repo> <skill> --agent github-copilot --scope user
To use the skill in one project only, put it in .github/skills inside that project instead. GitHub Copilot also reads ~/.agents/skills.
Gemini CLIby Google
- 1 Download the skill (.zip) with the button at the top of this page, then unzip it.
- 2 Move the “content-strategy” folder into your skills folder:
~/.gemini/skills - 3 Or paste the install prompt below into Gemini CLI and let it do the copying.
- 4 Start a new session. Ask for what you want, for example: “I run a small accounting firm. What should I blog about?”
Install prompt: paste this into Gemini CLI
I downloaded the agent skill "Content Strategy" as content-strategy.zip. Unzip it and copy the content-strategy folder into ~/.gemini/skills. Before you finish, list every file it contains, show me any scripts and what they do, and stop if anything asks for passwords, API keys or downloads from other websites.
Built-in installer: gemini skills install <git-url>
To use the skill in one project only, put it in .gemini/skills inside that project instead. Gemini CLI also reads ~/.agents/skills.
Windsurf
- 1 Download the skill (.zip) with the button at the top of this page, then unzip it.
- 2 Move the “content-strategy” folder into your skills folder:
~/.codeium/windsurf/skills - 3 Or paste the install prompt below into Windsurf and let it do the copying.
- 4 Start a new session. Ask for what you want, for example: “I run a small accounting firm. What should I blog about?”
Install prompt: paste this into Windsurf
I downloaded the agent skill "Content Strategy" as content-strategy.zip. Unzip it and copy the content-strategy folder into ~/.codeium/windsurf/skills. Before you finish, list every file it contains, show me any scripts and what they do, and stop if anything asks for passwords, API keys or downloads from other websites.
To use the skill in one project only, put it in .windsurf/skills inside that project instead.
Kiro
- 1 Download the skill (.zip) with the button at the top of this page, then unzip it.
- 2 Move the “content-strategy” folder into your skills folder:
~/.kiro/skills - 3 Or paste the install prompt below into Kiro and let it do the copying.
- 4 Start a new session. Ask for what you want, for example: “I run a small accounting firm. What should I blog about?”
Install prompt: paste this into Kiro
I downloaded the agent skill "Content Strategy" as content-strategy.zip. Unzip it and copy the content-strategy folder into ~/.kiro/skills. Before you finish, list every file it contains, show me any scripts and what they do, and stop if anything asks for passwords, API keys or downloads from other websites.
To use the skill in one project only, put it in .kiro/skills inside that project instead.
Antigravityby Google
- 1 Download the skill (.zip) with the button at the top of this page, then unzip it.
- 2 Move the “content-strategy” folder into your skills folder:
~/.gemini/antigravity/skills - 3 Or paste the install prompt below into Antigravity and let it do the copying.
- 4 Start a new session. Ask for what you want, for example: “I run a small accounting firm. What should I blog about?”
Install prompt: paste this into Antigravity
I downloaded the agent skill "Content Strategy" as content-strategy.zip. Unzip it and copy the content-strategy folder into ~/.gemini/antigravity/skills. Before you finish, list every file it contains, show me any scripts and what they do, and stop if anything asks for passwords, API keys or downloads from other websites.
To use the skill in one project only, put it in .agents/skills inside that project instead.
OpenCode
- 1 Download the skill (.zip) with the button at the top of this page, then unzip it.
- 2 Move the “content-strategy” folder into your skills folder:
~/.config/opencode/skills - 3 Or paste the install prompt below into OpenCode and let it do the copying.
- 4 Start a new session. Ask for what you want, for example: “I run a small accounting firm. What should I blog about?”
Install prompt: paste this into OpenCode
I downloaded the agent skill "Content Strategy" as content-strategy.zip. Unzip it and copy the content-strategy folder into ~/.config/opencode/skills. Before you finish, list every file it contains, show me any scripts and what they do, and stop if anything asks for passwords, API keys or downloads from other websites.
To use the skill in one project only, put it in .opencode/skills inside that project instead. OpenCode also reads ~/.agents/skills, ~/.claude/skills.
Cline
- 1 Download the skill (.zip) with the button at the top of this page, then unzip it.
- 2 Move the “content-strategy” folder into your skills folder:
~/.agents/skills - 3 Or paste the install prompt below into Cline and let it do the copying.
- 4 Start a new session. Ask for what you want, for example: “I run a small accounting firm. What should I blog about?”
Install prompt: paste this into Cline
I downloaded the agent skill "Content Strategy" as content-strategy.zip. Unzip it and copy the content-strategy folder into ~/.agents/skills. Before you finish, list every file it contains, show me any scripts and what they do, and stop if anything asks for passwords, API keys or downloads from other websites.
To use the skill in one project only, put it in .agents/skills inside that project instead.
Amp
- 1 Download the skill (.zip) with the button at the top of this page, then unzip it.
- 2 Move the “content-strategy” folder into your skills folder:
~/.config/agents/skills - 3 Or paste the install prompt below into Amp and let it do the copying.
- 4 Start a new session. Ask for what you want, for example: “I run a small accounting firm. What should I blog about?”
Install prompt: paste this into Amp
I downloaded the agent skill "Content Strategy" as content-strategy.zip. Unzip it and copy the content-strategy folder into ~/.config/agents/skills. Before you finish, list every file it contains, show me any scripts and what they do, and stop if anything asks for passwords, API keys or downloads from other websites.
Built-in installer: amp skill add <github-url> --global
To use the skill in one project only, put it in .agents/skills inside that project instead. Amp also reads ~/.agents/skills, ~/.config/amp/skills, ~/.claude/skills.
Gooseby Block
- 1 Download the skill (.zip) with the button at the top of this page, then unzip it.
- 2 Move the “content-strategy” folder into your skills folder:
~/.agents/skills - 3 Or paste the install prompt below into Goose and let it do the copying.
- 4 Start a new session. Ask for what you want, for example: “I run a small accounting firm. What should I blog about?”
Install prompt: paste this into Goose
I downloaded the agent skill "Content Strategy" as content-strategy.zip. Unzip it and copy the content-strategy folder into ~/.agents/skills. Before you finish, list every file it contains, show me any scripts and what they do, and stop if anything asks for passwords, API keys or downloads from other websites.
To use the skill in one project only, put it in .agents/skills inside that project instead. Goose also reads ~/.claude/skills.
OpenClaw
- 1 Download the skill (.zip) with the button at the top of this page, then unzip it.
- 2 Move the “content-strategy” folder into your skills folder:
~/.openclaw/skills - 3 Or paste the install prompt below into OpenClaw and let it do the copying.
- 4 Start a new session. Ask for what you want, for example: “I run a small accounting firm. What should I blog about?”
Install prompt: paste this into OpenClaw
I downloaded the agent skill "Content Strategy" as content-strategy.zip. Unzip it and copy the content-strategy folder into ~/.openclaw/skills. Before you finish, list every file it contains, show me any scripts and what they do, and stop if anything asks for passwords, API keys or downloads from other websites.
Built-in installer: openclaw skills install @owner/<slug>
Built-in installer: openclaw skills install @owner/<slug> --global
Built-in installer: openclaw skills install git:owner/repo@ref
To use the skill in one project only, put it in skills inside that project instead. OpenClaw also reads ~/.agents/skills.
Hermes Agentby Nous Research
- 1 Download the skill (.zip) with the button at the top of this page, then unzip it.
- 2 Move the “content-strategy” folder into your skills folder:
~/.hermes/skills - 3 Or paste the install prompt below into Hermes Agent and let it do the copying.
- 4 Start a new session. Ask for what you want, for example: “I run a small accounting firm. What should I blog about?”
Install prompt: paste this into Hermes Agent
I downloaded the agent skill "Content Strategy" as content-strategy.zip. Unzip it and copy the content-strategy folder into ~/.hermes/skills. Before you finish, list every file it contains, show me any scripts and what they do, and stop if anything asks for passwords, API keys or downloads from other websites.
Built-in installer: hermes skills install <owner/repo/skill>
VS Codeby Microsoft
- 1 Download the skill (.zip) with the button at the top of this page, then unzip it.
- 2 Move the “content-strategy” folder into your skills folder:
~/.copilot/skills - 3 Or paste the install prompt below into VS Code and let it do the copying.
- 4 Start a new session. Ask for what you want, for example: “I run a small accounting firm. What should I blog about?”
Install prompt: paste this into VS Code
I downloaded the agent skill "Content Strategy" as content-strategy.zip. Unzip it and copy the content-strategy folder into ~/.copilot/skills. Before you finish, list every file it contains, show me any scripts and what they do, and stop if anything asks for passwords, API keys or downloads from other websites.
To use the skill in one project only, put it in .github/skills inside that project instead. VS Code also reads ~/.claude/skills, ~/.agents/skills.
Questions about Content Strategy
Does it write the articles?
No. It decides what to make. For writing pages, it points to the Copywriting skill.
Does it do keyword research?
It uses a searchable lens and an information-gain check. It does not fetch search data on its own.
Is it just for blogs?
No. It covers written, video and audio content.
Is the Content Strategy skill free?
Yes. It is a Free skill on Best Agent Skills. Sign-in opens soon; when it does, a free account is all you need to download it.
Who made the Content Strategy skill?
Corey Haines. We did not write it. Best Agent Skills curates skills like this one, explains them in plain words and shows how to add them to your app. It is shared under the MIT licence (Copyright (c) 2025 Corey Haines).
